Attention Deficit Disorder Prosthetic Memory Program

Greenwashing

ADDPMP562
Greenwashing - © Attention Deficit Disorder Prosthetic Memory Program

Greenwashing (a compound word modelled on “whitewash”), also called “green sheen”, is a form of marketing spin in which green PR (green values) and green marketing are deceptively used to persuade the public that an organization’s products, aims and policies are environmentally friendly.

Critics of the practice suggest the rise of greenwashing, paired with ineffective regulation, contributes to consumer skepticism of all green claims, and diminishes the power of the consumer in driving companies toward greener solutions for manufacturing processes and business operations. Many corporate structures use greenwashing as a way to repair public perception of their brand. The structuring of corporate disclosure is often set up so as to maximize perceptions of legitimacy. However, a growing body of social and environmental accounting research finds, in the absence of external monitoring and verification, greenwashing strategies amount to corporate posturing and deception. Indeed, when a company decides to behave responsibly and adopt a sustainable development vision, it has to change its corporate culture in depth. An understanding and appropriation of the concept are necessary. It is not enough to integrate sustainable development into communication in order to persuade the consumer to buy.

Nick Gleis Private Jets Interiors - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP166
Nick Gleis Private Jets Interiors
Surface Tension - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP449
Surface Tension
Chaturbate Empty Rooms - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP117
Chaturbate Empty Rooms
Joseph Jarman - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP310
Joseph Jarman
Dennis Rodman's Hairstyles - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP386
Dennis Rodman's Hairstyles
Kukeri - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP062
Kukeri
Lüscher Color Test - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP545
Lüscher Color Test
Blue - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP589
Blue
Hollow-Face Illusion - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP751
Hollow-Face Illusion
Syzygy - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP322
Syzygy
The Music of the Spheres - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP131
The Music of the Spheres
Chandra Oppenheim - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP245
Chandra Oppenheim

You are using an outdated browser.
Please upgrade your browser to improve your experience.