Attention Deficit Disorder Prosthetic Memory Program

Greenwashing

ADDPMP562
Greenwashing - © Attention Deficit Disorder Prosthetic Memory Program

Greenwashing (a compound word modelled on “whitewash”), also called “green sheen”, is a form of marketing spin in which green PR (green values) and green marketing are deceptively used to persuade the public that an organization’s products, aims and policies are environmentally friendly.

Critics of the practice suggest the rise of greenwashing, paired with ineffective regulation, contributes to consumer skepticism of all green claims, and diminishes the power of the consumer in driving companies toward greener solutions for manufacturing processes and business operations. Many corporate structures use greenwashing as a way to repair public perception of their brand. The structuring of corporate disclosure is often set up so as to maximize perceptions of legitimacy. However, a growing body of social and environmental accounting research finds, in the absence of external monitoring and verification, greenwashing strategies amount to corporate posturing and deception. Indeed, when a company decides to behave responsibly and adopt a sustainable development vision, it has to change its corporate culture in depth. An understanding and appropriation of the concept are necessary. It is not enough to integrate sustainable development into communication in order to persuade the consumer to buy.

Stadium Effect - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP036
Stadium Effect
Laurent Melki - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP114
Laurent Melki
Empire - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP031
Empire
Séance de Travail - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP074
Séance de Travail
Tangerine Dream Equipment - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP237
Tangerine Dream Equipment
Yakhchāl - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP606
Yakhchāl
Philadelphia Experiment - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP461
Philadelphia Experiment
Floor Tiling - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP231
Floor Tiling
Optical Camouflage - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP105
Optical Camouflage
Prison Landscapes - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP305
Prison Landscapes
Vanishing Point - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP418
Vanishing Point
The Richat Structure - © Attention Deficit Disorder Prosthetic Memory Program
ADDPMP450
The Richat Structure

You are using an outdated browser.
Please upgrade your browser to improve your experience.