Attention Deficit Disorder Prosthetic Memory Program

Hypernormalization

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A process of entropic acceptance and false belief in a clearly broken polity and the myths that undergird it.The term was coined by Alexei Yurchak in his book “Everything Was Forever, Until It Was No More:

The Last Soviet Generation” (2005) to describe the atmosphere during the final days of Russian communism. The Soviet system had been so successful at propagandizing itself that no one within Russian society, not even politicians or journalists, could conceive of anything but the status quo until it was too late to avoid the fall of the old order. Everyone “played along.” Even though the system was obviously unsustainable, such thoughts went unexpressed. Also the title of 2016 BBC documentary by British documentarian Adam Curtis. The title suggests that the West has reached a similar moment of mass delusion.

Hypernormalization - © Attention Deficit Disorder Prosthetic Memory Program
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