844-NEED-SCIENCE, also called The Science & Entertainment Exchange is a communications outreach program of the National Academy of Sciences. The Exchange maintains a local office in Los Angeles that is located on the campus of the University of California, Los Angeles at the California NanoSystems Institute. The Exchange connects entertainment industry professionals with leading scientists to “create synergy between accurate science and engaging storytelling” in both film and TV programming.
While some filmmakers have general questions that inform the overarching plot of the film, others get specific. When filmmakers Will Matthews and Jeffrey Addiss needed a plausible way for the world to end, they turned to theoretical physicist Clifford Johnson, who recommended a black hole. On the other hand, Marvel once had a more specific request : to come up with ingredients for a super strength serum, to be used on their TV show Marvel’s Agents of S.H.I.E.L.D. The exchange recommended an anabolic androgenic steroid mixed with a liver-enzyme inhibitor, while Marvel added some “gorilla testosterone and a drop of peppermint”.